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Molly Grace James

A Life Well Lived…

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Fantastic AMA Leadership Summit

AMA STL ChapterHave you ever wanted to know more about marketing in one weekend than you ever thought possible? Attend the AMA Leadership Summit 2014! Held this year in Chicago, I had the honor of attending with three other stellar board members. We joined a group of other chapters from around the nation to partake in this learning packed conference.

 

Marketers Make Learning Fun

What stood out the most was how open and friendly the other attendees were. I feel as though I learned more by asking them questions at times than I did from the amazing break-out sessions. The sessions were tremendous though.

Fantastic Discussions

I particularly enjoyed a CMO panel where Dennis Dunlap, the CEO of AMA interviewed Kim Feil, President of the CMO Club, Mary Garrett, VP of Marketing and Communications of Global Sales & Distribution at IBM, and Rob Malcolm, who is on the boards of Hershey’s, Logitech, and the AMA.

CMO Panel

Here they gave their predictions for the future of marketing as well as what marketers should be doing with the massive amounts of data being collected. Rob Malcolm received applause when he said there is never a better time to be a marketer.

We had sessions on effective leadership, public speaking, and creating better community engagement.

The More Insights the Better

On Friday evening, our keynote speaker was Al Callier, VP of Strategic Innovation & Emerging Technology for Universal. My main takeaway from his speech was to always nail the basics and then build from there. A solid campaign should be built like a pyramid where the base is built on sound guaranteed practices moving up to the pinnacle for new, innovative ideas — which of course are risky and could fail. Attempting these in conjunction with sound practices is common sense!

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Sunday, the final day of our conference Simon T. Bailey, author and international speaker, invited us to shift our brilliance by continuing to do what works. His challenge, make three columns: Start, Stop, Continue. Write down what you need to do. And also make sure you are in an environment that encourages innovation.

Would I Go Again?

In a word- absolutely! Overall, I was pleased with the balance of AMA specific content worked in with concepts I could use in my professional life. Looking forward to an excellent year on the board and getting to work with fellow amazing marketers!

Are You One of the 80 Million? Diabetes and the Red Meat Connection

Could it really be that simple? Cut back on red meat consumption to reduce Type 2 Diabetes.

red meat

JAMA Internal Medicine recently published a study on Red Meat Consumption and Type 2 Diabetes Risk. This study is extremely relevant as there are 25.8 million people in the United States, or 8.3% of the population (only 5% have Type 1), who have diabetes.1

And another nearly 80 million are in a pre-diabetic stage.

So it makes sense that researchers would want to find out more on the prevention of this condition. Researchers evaluated the association between changes in red meat consumption during a 4-year period and subsequent 4-year risk of type 2 diabetes mellitus in US adults. These three studies adjusted for factors like age, family history, race, initial red meat consumption, physical activity and diet quality.2

Reduce Your Risk

What was striking about the results was how a slight increase in meat consumption could dramatically change the risk. Compared with the reference group of no change in red meat intake, increasing red meat intake of more than a half serving per day was associated with a nearly 50% elevated risk in the subsequent 4-year period.2

But the results also seemed to support the positive effects of meat reduction. During the research, the study found further evidence that limiting red meat consumption over time could aid in Type 2 Diabetes prevention.

serving size deck of cards

Currently, the recommended amount of meat consumed per day is about is between 3 and 5 oz per which is about 7g of protein per ounce. But Americans often consume much more than that recommended amount.3

In 2000, total meat consumption (red meat, poultry, and fish) reached 195 pounds per person. That is is  57 pounds above average annual consumption in the 1950s!

Americans are eating more meat overall all. Each American consumed an average of 7 pounds more red meat than in the 1950s, 46 pounds more poultry, and 4 pounds more fish and shellfish. The CDC reported that since 1990, the prevalence of diagnosed diabetes in the United States has risen sharply among all age groups, both sexes, and all racial/ethnic groups. 4

packaged meat

So what happened?

Higher consumer incomes, from the increase in two-income households, coupled with the lowest prices in meat in 50 years in the 1990s contributed to the increase in meat consumption.  And over the years, the meat industry marketed value and convenience products like pre-packaged meats to the ever-time crunched consumer.5

So now that we know better will we make the change? Are we willing to take measures to contribute to long term health benefits and prevention of deadly diseases?

Other Non-Red Meat Options:

Soy: Soy contains protein, isoflavones, and fiber, all thought to provide health benefits. Soy from tofu or tempeh is an excellent source of dietary protein, including all essential amino acids.

tofu tempeh

Lentils and Beans:  Are high in protein and fiber and low in fat, which makes them a healthy substitute for meat. They’re also packed with foliate, iron, phosphorus, potassium and fiber.

lentils

Quinoa: This grain is a source of high-quality protein, as it contains all the essential amino acids.

corn-and-quinoa-salad-artimg

Salmon: Salmon is a good source of omega-3 fatty acids, which help keep blood from forming clots and protect against irregular heartbeats that may cause a heart attack.

salmon

Almonds:  Contain fiber, riboflavin, magnesium, iron and calcium. In fact, one serving (about seven almonds) has more calcium than any other type of nut — 22 milligrams.

almonds health

Eggs:  Protein packed, but one large egg has 186mg of Cholesterol. Consider substituting servings of vegetables for servings of meat, or avoid high-fat dairy products for that day.

eggs 1

Read more: Vegetarians May Live Longer 

References:

Diabetes.org 1

Changes in Red Meat Consumption and Subsequent Risk of Type 2 Diabetes Mellitus 2

USDA Portion Guidelines3

CDC Report4

USDA Factbook 5

Sources:

http://www.mayoclinic.org/news2010-mchi/5781.html

http://www.riversideonline.com/health_reference/Questions-Answers/AN01640.cfm

http://www.mayoclinic.org/news2010-mchi/5781.html

http://www.mayoclinic.com/health/healthy-recipes/RE00145

http://www.mayoclinic.com/health/health-foods/MY01108&slide=2

http://www.mayoclinic.com/health/cholesterol/HQ00608

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