Glass was the original portable packaging for beverages in the 1800s. In the 1960s metal and aluminum became readily available and in the 1970s plastic bottles were introduced. Now top soda makers like Coca-Cola are returning to the use of glass bottles due to their popularity and higher premium prices for the beverage makers.
Soda sales overall have fallen by 1.4 percent in the last year. 1 I know I prefer drinks that are healthier and contain none of the sugar or chemical compounds found in many of these drinks.
The move toward glass is a great idea in terms of the recycling options. Glass can be recycled again and again with no loss in quality or purity. But what if your bottle didn’t need to be recycled at all?
Coca-Cola rolled out a fantastic summer campaign in Colombia with “ice bottles.” Delivering ice cold soda to hot beach goers, ‘fria hasta la ultima gota’ or ‘cold to the last drop,’ frozen bottles will simply melt and require no recycling efforts. Once the bottle melts, a rubber hand grip is all that is left behind as a branding souvenir.
According to Coca-Cola the bottles, “continue to make quite a splash in South America and throughout the advertising world.” 2
Who knows, they might even stir a new wave of creative ideas in the ability of companies to offer more environmentally friendly packaging solutions.